You Were Never the Problem
The roti served warm off the tawa. The dal that smells like your mom's daal. The khakhra with your evening chai, just how you used to have at your grandmom's house. The Pasta just like you ate at your first date.
It is who you are.
And for years, someone has been telling you it's the enemy.
Eat less of it, they said. Cut the rice. Drop the roti. Count everything. Trade the food you love for food you'll have to tolerate. They made you feel guilty for loving your own table.
Not the food your grandmother made. The food that came after. Somewhere between the farm and your plate, modern processing quietly broke something.
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Nature had always paired protein and fibre together; in a ratio it perfected long before any laboratory existed. Processing pulled them apart.
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And so, the rotis and dals that look exactly like they always did began, meal after meal, year after year, to quietly fail the people who loved them most.
One man saw it before anyone else.
Prakash Chawla did not read about food. He engineered it. A chemical engineer, raised inside a family food business, who ran food manufacturing at industrial scale for over 25 years.
- He knew fats at the molecular level.
- He knew exactly what processing takes away, because he had spent a lifetime inside the machinery that takes it.
- He pioneered the speciality fats and oils in India, so he understands food chemistry like no one else.
Then his own blood report told him what he already understood.
The food he loved had been failing him too.
Everyone gave him the same advice. 'Diet!'
He refused.
He didn't change what he ate.
He corrected the balance of the food.
Increased protein & Fibre, Reduced carbs. That too with wholefood based simple kitchen ingredients like Whole moong, Peanut, Durum Wheat, Millets, etc. Ratio of Protein and fibre in the way nature intended! Same taste. Same comfort. Same food. No compromise.
Within months, the result
His pre diabetic condition reversed to normal blood sugar. And he had proof of something the whole country needed to hear. You don't have to choose between the foods that you love and manage good health.
That proof is Prolicious
A brand based on ICMR guidelines suggesting recommended dietary intake of macronutrients with measurable health benefits. Every product built from whole foods, never isolates. Fibre never an afterthought, because without it protein is incomplete.
A label with nothing to hide, from a man who spent 25 years learning how food is made. So, keep your roti. Keep your dal. Keep your chai and your khakhra and every flavour that makes you, you.
TheExpertsBehind Prolicious
Dr. Malathy Venkatesan is a seasoned biochemist, food scientist, and biotechnology expert with extensive experience in research, product development, and commercialization across the food, agriculture, and biotechnology sectors. She holds both a Master's degree and a Doctorate in Biochemistry from the prestigious Institute of Chemical Technology (ICT), Mumbai (formerly UDCT), one of India's leading institutions for food science and technology.
Over her distinguished career, Dr. Malathy has worked extensively on the development and application of enzymes for food, feed, and industrial applications, as well as biotechnology-driven production of flavour and aroma molecules. Her expertise spans formulation, scale-up, and commercialization of innovative food systems.
Ms. Shilpa Joshi is a leading clinical nutritionist and registered dietitian with over two decades of experience in metabolic health, diabetes management, and obesity research.
Expertise
- Diabetes and weight management
- Child nutrition
- Cancer management
Education
- Postgraduate degree in Nutrition & Clinical Dietetics
- Specialized certifications in Diabetes Education, Pediatric Nutrition and Oncology Nutrition
- FoSTaC trained
A highly skilled clinical dietitian and nutrition strategist with over 8 years of experience in managing diabetes, children's nutrition and oncology patients. She combines evidence-based practices with practical strategies to make nutrition simple and sustainable.
Expertise
- Clinical dietetics, diabetes and weight management
- Renal nutrition and bariatric care
- Healthy recipe curation, sensory analysis and product evaluation
- Nutrition content and blog writing
Education & Certification
- Bachelor's degree in Food Science & Nutrition
- Master's degree in Clinical Nutrition & Dietetics
- Specialized certifications in Diabetes Education, Renal Nutrition and Bariatric Nutrition
- FoSTaC trained
An experienced clinical dietitian who develops personalized nutrition approaches for medical needs and lifestyle goals.
Expertise
- Clinical dietetics
- Lifestyle disorder management
Education
- Bachelor's degree in Food Science & Nutrition
- Master's degree in Dietetics
An experienced clinical dietitian specialising in evidence-based nutrition care and personalised dietary counselling. With expertise in medical nutrition therapy and lifestyle modification, she works closely with individuals to create practical, sustainable and health-focused nutrition plans.
Expertise
- Diabetes and weight management
- Women's health and nutrition
- Pediatric nutrition
- Recipe curation and innovation
Education
- Master's degree in Food, Nutrition and Dietetics
- Certified Diabetes Educator
- Certified in Fitness Nutrition and Exercise
- Trained Internal Auditor, FSSC 22000 V6
A qualified nutritionist with over 8 years of experience across clinical nutrition, product development, academia and the health food industry. Associated with Prolicious for the past 5 years, she focuses on simplifying nutrition and promoting sustainable eating habits through evidence-based guidance.
Expertise
- Clinical nutrition and lifestyle management
- Weight management and therapeutic nutrition
- Gut health and balanced diet planning
- Nutrition counselling
Education
- Bachelor's degree in Food Science & Nutrition
- Master's degree in Clinical Nutrition & Dietetics
- Specialized certifications in Diabetes Education, Renal Nutrition and Bariatric Nutrition
A passionate clinical dietitian and nutrition professional dedicated to promoting health through personalized nutrition care, patient counselling and practical diet planning. She believes in making healthy eating simple, sustainable and enjoyable.
Expertise
- Clinical dietetics
- Diabetes and weight management
- Women's health and nutrition
Education
- Bachelor's degree in Food Science & Nutrition
- Master's degree in Nutrition & Dietetics
A passionate clinical dietitian and community nutritionist dedicated to promoting health through personalized nutrition care, patient counselling and community-based nutrition education. She creates practical, sustainable and evidence-based dietary solutions.
The snack that doesn't spike your sugar
Prolicious Gluten-Free Thins have 4x more protein than regular chips, so sugar rises gently and settles within 2 hours
From rollercoaster to steady blood sugar
One change only: more protein & fibre in meals. No medication. No new routine.
80% of women with PCOS lost weight
Just by adding more protein & fibre to their everyday diet. Nothing else changed.
Same meal. Steadier sugar
Adding UP IT to a regular meal showed a gentler, more controlled glucose response in adults with Type 2 Diabetes.
Smoother glucose, meal after meal.
In a CGM pilot study among adults with Type 1 Diabetes, adding UP IT showed steadier, more stable glucose patterns.
