Our Story

We make nutrition easy

Every day, we are living through a silent epidemic. Incidents of lifestyle diseases like obesity, diabetes, PCOS, and hypertension are on the rise. In fact, as per the ICMR,
-An estimated 56 percent of India’s disease burden is related to diets
- One in 10 school-going kids is prediabetic
Something has gone very wrong in the way we eat.
We are eating more refined carbs, sugar & salt than ever before- just because they taste good - and it’s creating havoc. Our diet lacks proper nutrition i.e. protein and fiber.
Think about it- When have you been last able to resist the temptation of a tasty bite? We are all guilty of giving in to our cravings because, after all, we're only human.

We make nutrition tasty

But something needs to be done about it. Something needs to be fixed and at Prolicious we are setting out to do just that. We are on a mission to put health and taste back in the same bite.
We know that it may sound a bit cliched. What exactly is healthy? What does that even mean? It sounds nice- but honestly, it is a bit fuzzy.
So, we went ahead and defined it.
The biggest issue with our diet is the lack of Protein & fiber- So we defined healthy as having high protein (20%), more fiber, lower sugar (if necessary) & great ingredients. But it also had to be natural and simple – something you could even recreate in your kitchen. So, we decided only to use proteins coming from natural plant-based sources.
Our choice of plant-based is two-pronged. For one, there is increasing evidence of it being healthier and it's clearly more sustainable. It’s Good for you, good for the planet.

Why do you need more protein & fiber?

Now a little more on the protein. Why do we add 20% protein? And what is it 20% of?
Nutritional experts recommend that you should have about 0.8 g-1.0g of protein/kg body weight. This is great if you are a healthy person, but if you are looking to manage and even overcome lifestyle diseases like diabetes then it is important that 20 percent of your calorie intake is from Protein (appx 1.0- 1.5 g protein/kg body weight )

All our products are created with 20 percent protein derived from kitchen ingredients – that is a combination of flours, cereals, and pulses (No supplements, no concentrates, no whey- just whole foods) and these natural plant proteins are always accompanied by fiber to make it even better for your metabolic and gut health.
Now comes the tricky part. While we want to eat better – something is stopping us!- The Taste. We would love to eat healthy (whatever that means) but we know what healthy food tastes like!
Now this is where we are proud of what we believe we have achieved. From mouthwatering breakfast mixes to snacks and even desserts we have recreated your favorite foods that offer the same great taste that you are used to, - but with more protein & fiber. Of course, the proof of the pudding lies in the eating so you will have to try it, but whatever we have heard from our customers so far is really heartening
To sum up, we have tried to make nutrition tasty and make nutrition easy.
(On a slightly different note, I personally have been through this journey of not allowing diabetes to come my way by managing my diet. Honestly, it was a bit hard, so we have put this offering together to support you on your health journey. My team & I love to learn so are constantly reading and studying the subject. Happy to take inputs from any fellow nutrition enthusiasts 😊)